Tammy Ferris reviews the steps to creating a job description.

“Instead of getting angry and criticizing which has no value in communication I will be using constructive and positive consequences,” said Vigilante.

Hiring, marketing sessions

The Nexstar Super Meeting also offered sessions about hiring processes, marketing and effective budgeting, among others.

In the Implementing a Winning Hiring Process, Tammy Ferris, Nexstar member trainer and owner of Gene Love Plumbing, Air, Electrical, West Columbia, S.C. had session attendees do a group activity. Groups of five people created a job description in only five minutes. This activity showed attendees that before beginning the hiring process, it is important to step back and create a job description, which includes the title, who the person reports to, tasks/responsibilities, success measures and qualifications.

“Once you do this you have an idea of what type of person you are looking for when you start the interview process,” said Ferris. “You can create the right questions for the interview process, so you can find the people that best fit the position.”

Ferris told attendees to think about what was going on at the times they made a bad hiring decision. “You probably needed help, were super busy, and hired out of urgency,” said Ferris. “We often get into a cycle where we hire out of urgency and then have a crisis. There is a three step process you can take to make better hiring decisions. We want to plan and create strategies that build relationships. Before you even place an ad you need to decide or review the job description.”

In Master Your Marketing by Producing a Plan, the session began with Nexstar Marketing Coaches Ed Cerier and Susan Kimball asking attendees what kind of marketing challenges they face.

Social media, making the phone ring, first quarter marketing, good creative content, tracking marketing efforts and creating a consistent marketing plan were just some of the challenges mentioned.

Cerier said that we don’t want to wait until a problem is upon us, and the ideal thing to do is to plan ahead of time.